Products + services, one studio

Ready-made software,
shaped to your business.

We build products, then tailor them to how you work — new modules, new features, your workflow. Live in weeks, not months.

Book a 30-minute callMessage on WhatsApp

Scope agreed before we start · Working software every week

What we build

AI agents Lead service

Answer every customer, even at 2 a.m.

Agents for WhatsApp and voice that answer questions, book appointments and follow up — in your tone, handing over to your team when they should.

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Business software Product core

Software that bends to your process

Operations, ERP and dashboards on our product core — switched on module by module, with the ones your team actually uses.

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Online stores Commerce

A storefront, and the ops behind it

A store your customers enjoy, plus one dashboard for orders, stock and fulfilment — no copy-pasting between tools.

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MVPs For founders

Your first product, live in 4–6 weeks

Web, mobile and admin with tight scope and weekly demos — on a codebase that can keep growing after launch.

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How it works

From first call
to launch

You don't pay to rebuild the basics. We start from a product that already works, then build the part that's yours.

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  1. Discover

    We learn how your business runs today and where time leaks.

    • A 30-minute call about your day-to-day
    • We map where work gets stuck
    • You get a scope you can say yes to

  2. Start from the core

    We pick the product core that fits, so the basics already work.

    • Customers, scheduling, billing, reports
    • Tested and running from day one
    • Your data, your access

  3. Customize

    We build your modules and show you working software every week.

    • Modules shaped around your process
    • A demo every week, not a big reveal
    • Changes while it's still cheap to change

  4. Launch & support

    We go live with your team and keep improving it after.

    • Go-live with your team, not a handover PDF
    • Fixes and new modules as you grow
    • The core keeps getting better

AI agents

Agents that never miss a message

Answers questions, shares prices and books appointments — in your tone, 24/7.

A voice agent takes routine calls, captures the details and books the slot.

Only within rules you approve. When something is unclear or sensitive, a person takes over.

Business software

Software that fits how you already work

Calendars, staff, reminders and no-show follow-ups — set up the way your front desk works.

Invoices, payments and GST in the same place as the work they're for.

A dashboard with the few numbers your business runs on, not fifty charts.

Stores & MVPs

Stores and first products, live in weeks

Fast product pages, simple checkout, UPI and cards — designed for your brand.

Orders, inventory and fulfilment in one dashboard behind the store.

Web, mobile and admin. Tight scope, weekly demos, and a codebase that can keep growing.

Why Thoughtlatch

The fit of custom.
The speed of a product.

Off-the-shelf software

Time to launch
Today
Fits your process
You adapt to it
Cost
Per seat, forever
Who owns changes
The vendor's roadmap

Thoughtlatch

Time to launch
Weeks
Fits your process
Yes, from day one
Cost
Pay for the fit
Who owns changes
We do, with you
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Custom agency

Time to launch
Many months
Fits your process
Yes, eventually
Cost
Large upfront build
Who owns changes
Often nobody

Connected

Works with the tools
you already use

We connect your system to the channels, payments and apps your business already runs on — and anything with an API.

  • WhatsApp
  • Instagram
  • Google Calendar
  • Gmail
  • Google Sheets
  • Google Maps
  • Razorpay
  • Stripe
  • Paytm
  • Shopify
  • Zoho
  • Twilio
Is this custom software or a product?

Both. You start on one of our products, and we build the modules and changes your business needs on top of it — so you don't pay to rebuild the basics.

Who is Thoughtlatch for?

Small and mid-sized businesses — clinics, salons, real estate, coaching, D2C brands, local retail — and non-technical founders building their first product.

How long does it take?

It depends on scope, which we agree before starting. Because we begin from a working core, you see real software early. MVPs typically take 4–6 weeks.

Will an AI agent talk to my customers on its own?

Only within rules you approve. It handles routine questions and bookings, and hands the conversation to a person when something is unclear or sensitive.

What happens after launch?

We stay on — fixes, improvements and new modules as your business changes. The core is ours, so it keeps getting better.

Get started

Tell us how your
business runs

Pick the one closest to you — we'll show you where we'd start.

I run a…

Where we'd start

  • WhatsApp booking agentPatients book, reschedule and get reminders
  • Appointments & visitsDoctors' calendars, queues, visit notes
  • Billing & GSTInvoices and payments in one place
Book a call about my clinic